Dog Eat Dog…. Is it the be all in Business?

We’re now in the final week of The Apprentice, which means the pressure is on to win Lord Sugar’s £250 000 investment… If the interview round is anything to go by.

So, I find myself asking this: In Business, what lengths do you have to go to achieve your goals? And, more importantly, what other qualities are vital for success?


In Business, success often comes hand in hand with respect – but without true integrity respect is difficult to earn. When listening to the advice of others who have made it, so many will tell you, that you have to do whatever it takes to achieve your goals, putting emotion aside to make decisions with a clear, business mind.

However, removing emotion does not mean losing your morals – where, I’m a firm believer of the fact that if you continue to act with integrity, more people will respect you as a result.


A key part of business success is developing new ideas, whether creating a new service or product, or reinventing the wheel.

So why is it so many start-ups get bogged down in what others are doing – constantly comparing their business to bigger players in the market, and worrying what their next move will be? Heard of the phrase, don’t get bitter, get better? In business, this couldn’t be more valid.


Have you ever seen the film The Founder? It tells the story of Ray Kroc, the American Business Mogul who built the McDonalds empire. Although he could’ve certainly competed in the ruthlessness stakes, he also weights his success on the power of persistence. In business, 90% of success is just turning up and having the drive to just keep going, no matter what comes your way.

Ray Kroc was 52 when he founded McDonalds. 52. He spent his entire life working towards success and in the end, he more than found it.

I guess what I’m trying to say, is that so many people will tell you that you have to ruthless and driven in business – it’s a dog eat dog World, where you shouldn’t allow anyone or anything to stand in your way.

Though I think this is partially true, I don’t think it is a case of the ‘nice’ people finishing last. In some instances, those with a higher sense of morality may lose out, but in the end they will come back on top and fighting with a higher level of respect from their colleagues and peers, as they would have got there through genuine persistence, drive and determination without losing an ounce of their integrity.

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